Later 24hrs Industry Hackathon
Our team of 5 UX designers created a digital solution to enhance the social media marketing experience for micro-SMBs (small and medium-sized enterprises).
We were awarded top 3 of the hackathon.
Discovering the problem place
Micro-SMBs (small and medium-sized enterprises) struggle to grow their brands due to lack of time, resources, and business experience. They need an efficient process for maximizing their social media marketing while being conservative with their already limited resources.
Developing a plan
Get to know each other
Explore the problem space
Discuss and decide
Create slide deck
Practice, practice, practice
Establishing ground rules
As we only have 24 hours and there are 5 UX designers, we decided to establish ground rules to prevent misunderstandings and disagreements.
Be nice to each other
Micro-SMBs struggle to generate content consistently
of small startups fail within the first five years.
of marketers say generating content consistently is the biggest challenge.
No integrated tools that can help marketers select and create the right Instagram content at the right time, based on active trends and customer questions or needs.
Understanding our users
Although we had a general sense of our potential users, we wanted to hone in on their specific needs so that we are designing with intention.
REFRAMING THE PROBLEM
The above findings helped us further narrow down our problem statement, so we came up with our final design question:
"HMW ... enhance the process of generating consistent content for micro-SMBs, in order to help them grow their brands?"
Exploring potential solutions
After understanding who we were designing for, we started brainstorming and generating ideas. We voted and decided that we wanted our solution to include the following:
1. Streamlines the process of creating a full-fledged draft post that is ready to publish.
2. Reduces the decision-making and planning for every post.
3. Frees up manpower and time for other business needs.
The "Create" Feature
Inspiration gathering page
Provide users with inspirations
Select trending content based on social media analysis
Caption creator and tone analyzer
Save time by generating captions with one click
Analyze caption tone to ensure it matches with the content
Preview new post and current trend
Preview post to see how it fits with previous photos
Save photos to schedule post
With more time, I would like to complete the following:
Validate assumptions by conducting thorough user research
Establish constraints from the business side and understand the business goal
Perform at least 2 rounds of user testing to uncover usability and design issues
What I've learned
This was my first ever hackathon! I learned so much from this experience. Communication and collaboration were essential to our success, as we were able to make sure everyone was on the same page regarding the design approach. Furthermore, I learned how to find a balance between users and business. Understanding our business objective helped me design effectively. I need to ensure our solution has a strong value proposition for the company. So I made sure to touch briefly on why this solution would make users choose Later over other marketing platforms.